CJ Rovers Pet & Equine began with a father and his son.

“CJ” stands for Carl and Josh. What started as conversations around the table grew into something bigger — a shared commitment to build something meaningful and lasting.

The name Rovers reflects strength, loyalty and resilience. On the rugby field and in life, we believe in showing up, standing firm and protecting what matters most.

As a family, we’ve faced challenges that tested us. Those moments shaped our values. They reminded us that real strength is steady, patient and built over time.

That same mindset drives this brand.

We understand the bond between owners and their animals — the trust and responsibility that comes with care. Every product we stock meets one simple standard:

If we wouldn’t confidently use it ourselves, it doesn’t belong here.

CJ Rovers Pet & Equine isn’t built on trends.

It’s built on values.

Step by step. With pride.

From our family to yours.